Despite negative reports in the popular media and multiple consensus statements by medical organizations about the dangers of medical tourism, the incidence of global travel for cosmetic surgery continues to rise. Medical tourism is clearly a price driven phenomenon that appeals to an audience who may not be as educated or care about the importance of quality in determining outcome. Like many other disruptive technologies, the consumer is willing to pay less and not expect as good a quality for their service.1 As consumers we make such choices every day when we decide to choose Airbnb (Airbnb, Inc., San Francisco, CA) over an established hotel or get a ride with an Uber (Uber, San Francisco, CA) driver over the official taxi which is regulated by the city and state laws. We are usually willing to...

Article PDF first page preview

Article PDF first page preview
Article PDF first page preview
You do not currently have access to this article.