
Contents
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Where This Book Will Take You Where This Book Will Take You
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There Is More Than One Road to Rome There Is More Than One Road to Rome
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Cynicism Can Be Beautiful Cynicism Can Be Beautiful
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Cite
Abstract
This chapter introduces the book and what it is about. It also reminds the reader what the difference between innovation and invention is. Innovation is the complete process of taking new ideas and devising new or improved products and services, which are then sold in the market. It comes in all stages of the production, sale, and after-sales of products and services. The true impact of innovation was not in the invention of the internal combustion engine, nor even the invention of the first automobile. The true impact of innovation is represented by the continuous stream of implementation of large and small inventions to make the car a better and cheaper product, to improve the way it is produced, and to continuously find ingenious ways to sell, market, and service cars. We care about innovation because it is the only engine for sustained long-term growth and improved welfare. This is why it is dangerous to mix innovation and invention, which happens to be the most common mistake of policymakers, the media, and the educated public.
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