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Cosmetic Surgery Cosmetic Surgery
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Non-therapeutic Intervention Non-therapeutic Intervention
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Enhancing Beauty Enhancing Beauty
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Breast Implants Breast Implants
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Knowledge of Known Risks by Previous Surgery Knowledge of Known Risks by Previous Surgery
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Biomedical Enhancements Biomedical Enhancements
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Non-surgical Interventions Non-surgical Interventions
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Objections to Enhancement Biotechnologies Objections to Enhancement Biotechnologies
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Legal Limitations to Advertisements to ‘Magic Remedies’ Legal Limitations to Advertisements to ‘Magic Remedies’
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The Law Applicable The Law Applicable
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Inadequacy of Existing Law Inadequacy of Existing Law
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Internet Advertisements: Boon or Bane? Internet Advertisements: Boon or Bane?
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Notes Notes
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11 Cosmetic Enhancement and Magic Remedies
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Published:February 2014
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Abstract
In addition to curative surgery, surgical interventions to enhance personal aesthetics through cosmetic surgery have become increasingly common. To moralists, cosmetic surgery is tampering with nature and hence not hence ethically desirable. The chapter outlines surgical procedures that have no curative aspect but are performed to reconstruct the body with which the patient is naturally endowed. Objectives of non-surgical interventions, also known as biomedical enhancements, go beyond preventing disease, repairing disability, and restoring physiological wholeness. Courts have not looked beyond considerations of consent and the explanation of procedure in actions for negligence against doctors. Complaints of not securing the beauty promised by a doctor have met with little success. Magic remedies are not in the same league and they are treated at par with quackery but there is a market for them also, with customers lured through the Internet and paper advertisements. The strength of the peddler lies in the unwillingness of the customers to declare openly what their own fanciful expectations were and how they were deceived.
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