With China's fast urbanization and growth of the manufacturing industry, environmental pollution, especially water pollution in rivers, looms large as an important challenge. In recent years, public participation in community-based environmental activities attracted the attention of public managers, policy analysts and scholars (Boland and Zhu, 2012). For instance, the public and communities usually collect environmental data with reference to environmental quality and wildlife monitoring in North America (Savan, Morgan, and Gore, 2003; Whitelaw et al., 2003), as well as in the UK and Australia (Toms and Newson, 2006; Szabo et al., 2010). In addition, data from the public may be used to inform and reinforce environmental management in developing countries (Martin and Martin, 2011; Mbaiwa, Stronza, and Kreuter, 2011)....

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