
Contents
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The Emergence of Political Consumerism in Latin America The Emergence of Political Consumerism in Latin America
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The Backdrop for Politicizing Consumption in Latin America The Backdrop for Politicizing Consumption in Latin America
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Recent Political Consumer–Oriented Events, Actions, and Developments Recent Political Consumer–Oriented Events, Actions, and Developments
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Politicization of Consumption in Latin America Politicization of Consumption in Latin America
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Political Consumerism in Brazil, Argentina, and Mexico Political Consumerism in Brazil, Argentina, and Mexico
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Political Consumerism Among Brazilian Youth Political Consumerism Among Brazilian Youth
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Political Consumerism: Institutional Settings and People’s Understandings in Everyday Chilean and Brazilian Life Political Consumerism: Institutional Settings and People’s Understandings in Everyday Chilean and Brazilian Life
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Social Movements and Political Consumerism in Latin America Social Movements and Political Consumerism in Latin America
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Conclusion Conclusion
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Acknowledgements Acknowledgements
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References References
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25 Politicizing Consumption in Latin America
Get accessFátima Portilho, Federal Rural University of Rio de Janeiro, Brazil
Michele Micheletti, Stockholm University, Sweden
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Published:08 August 2018
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Abstract
Latin America is not only a region where labelled goods are produced for the Northern hemisphere. It is also a region where consumption has been politicized. Political consumerism takes a different trajectory in Latin America when compared with the northern hemisphere. Reasons include its different countries’ political culture and how corporations, governments, and social movements are driving forces for sustainable consumption. The region has a strong tradition of social movements, and these movements have incorporated political consumerism into their action repertoire. Political consumer tools are now becoming part of Latin American social movements’ strategies, though more emphasis is still put on working through the parliamentary arena rather than using the market as an arena for politics. The chapter covers some limitations and opportunities for the expansion of political consumerism throughout the continent. It also addresses weaknesses in the northern hemisphere’s theoretical framing of the phenomenon.
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