
Contents
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The Evolution of the Airport The Evolution of the Airport
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Airport Travel Retail and Duty-Free Airport Travel Retail and Duty-Free
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Airport Concession Models Airport Concession Models
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Duty-Free Companies Duty-Free Companies
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Airside Specialist Shops Airside Specialist Shops
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Luxury and the Airport Luxury and the Airport
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Challenges Facing Airport Luxury Retail Challenges Facing Airport Luxury Retail
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Conclusion Conclusion
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Notes Notes
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References References
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18 Airport Luxury Retail
Get accessDebbie Pinder, University of Southampton
Joanne Roberts, University of Southampton
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Published:08 September 2021
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Abstract
The evolution of luxury retailing in the airport has followed the growth in air travel resulting from globalisation, the privatisation, and the deregulation of air transport and the rise of low-cost airlines. Airport luxury retailing serves a resilient global market and it is an important source of sales for luxury-brand companies. Moreover, luxury brands have recognised the commercial significance and public relations value of an international airport location where they deploy a sophisticated visual language to promote their global brand identity. The distribution of luxury goods in international airports through luxury-brand stores and multibrand duty-free outlets is investigated and consideration is given to the future of luxury in the airport.
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