As growing numbers of Americans took to the outdoors for recreation and leisure in the early twentieth century, various entrepreneurially astute ranchers across the Rocky Mountain West began converting their properties from the production of livestock to the entertainment of tourists. Following the conclusion of World War I, dude ranching had established itself as a small but flourishing western industry. Although most often associated in its pioneering phase with Howard Eaton and his Wolf Ranch (near Sheridan, Wyoming), dude ranching attracted many individuals from both West and East into its ranks; perhaps the most celebrated of them would be the subject of this able biography, New York-born Irving H. “Larry” Larom.

After outlining the early history of Euro-American ranching...

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