Use of TikTok by nutrition healthcare professionals: analysis of the Italian context promotion in the context of covid 19

Background: In children a sedentary lifestyle is associated with the development of chronic diseases, as well as unfavorable body composition and physical condition, lower levels of self-esteem, sociability, and school results. In Europe 39,8% of children (6-9 years) spend on average more than 2h/day in front of a screen, and 14,6% over 3h/day. In this context, designing and testing effective interventions to decrease sedentary behavior in children is a major public health research gap. The CIPRES intervention aims to reduce sedentary time in school-age children (7-10 years). Methods: The CIPRES intervention is co-constructed with key local actors, by using a socio-ecological approach, and theory-based on the transcontextual model. The intervention is evaluated by a cluster-randomized controlled study currently ongoing. The target population is made up of 1000 children from 13 primary schools (in years 4-5) from southeast of France with different levels of social deprivation. Main outcomes are assessed by accelerometer and questionnaires before (T0) and after a six-week intervention (T1) and include sedentary behavior, physical activity (PA) and variables of the transcontextual model. telephone Respondents not to themselves were excluded. Preliminary results show that 49 % of the participating adults 77+ have limited HL. HL was significantly associated with age (77-85 years OR: 1.80; 86+ OR: 3.04), education level (OR: 1.76), vision (OR: 2.40) and cognitive ability (OR: 0.88). HL was not significantly associated with sex. These preliminary results shows that a large proportion of Swedish older people might face difficulties related to accessing, appraising, and applying health information in ways which promote and maintain good health, and stresses the importance of examining the topic in greater detail. Background: High levels of self-compassion might increase men’s willingness to seek formal help, including those men, who rigidly conform to masculinity norms (CMN). However, self-compassion has rarely been considered as an enabling factor for women’s help-seeking intentions. The current study analyzed the links between CMN, self-stigma, self-compassion and willingness to seek formal help after experiences of interpersonal violence (IPV) in women and men. via self-stigma have been found. However, in people with strong self-compassion, direct links between CMN and help-seeking intentions became evident. Conclusions: In women and men self-compassion was linked to reduced self-stigma. As is suggested from past research, self-compassion might ‘‘buffer’’ the link between CMN and self-stigma, especially in men. However, there might be an influence of strong CMN on help-seeking intentions also in people with strong self-compassion. This route might not be mediated by self-stigma and therefore, future research is needed to detect other potential mediators. Key messages: (cid:2) Self-compassion might ‘‘buffer’’ the link between CMN and self-stigma in men. (cid:2) Future research is needed to study mediators between strong CMN and help-seeking intentions in people with strong self- compassion.


Background:
Over the past 20 years, Social Media (SM) have become fundamental tools for quickly and effectively spreading health information in Europe. One of the most popular topics in the health sector is food and nutrition. TikTok is one of the most recent-born and most popular SM. Our study aims to analyze how healthcare professionals in the nutrition sector communicate through TikTok, and to assess characteristics of their accounts and videos.

Methods:
We included in the present study 53 Italian healthcare professionals who post videos on TikTok through a search on this SM using nutrition-related keywords. For each tiktoker, we described the characteristics of their last 10 videos, through an ad hoc checklist. We performed multilevel multivariable linear regression models in order to identify factors (healthcare professional or video related) that could be associated with a higher popularity of the video.

Results:
The 67.7% of the tiktokers considered were female; 46% had more than 30 years, 62.3% were biologists. The median number of likes was 300 (IQR 75 -1070). The linguistic register was ''formal'' in the 11.3% of the videos. In the 31.9% of them, the location was the office of the healthcare professional. In the 67.3%, the topic was ''diet-related''. Multilevel multivariable linear regression models showed that ''diet-related'' topics were associated with more likes (coeff 1111.63, p = 0.048), and comments (coeff 13.42, p = 0.018).

Conclusions:
Many Italian nutrition professionals are present on TikTok, and perform videos in their offices discussing mainly dietrelated topics. There are no specific factors associated with the popularity of their videos, other than the presence of ''dietrelated'' topics. Since the TikTok audience is very young, and wrong messages on this topic could lead to serious healthrelated consequences, there is the need to pay a specific attention on the contents of the videos, to avoid the spread of potentially dangerous information. Key messages: Italian healthcare nutrition professionals are present on TikTok and perform videos with diet-related contents in their workplaces.
Since wrong information on diet and nutrition could lead to serious health consequences for the audience, it is important to monitor the content of the videos to avoid the spread of dangerous messages.

Abstract citation ID: ckac131.334 Moveluencer -movement promotion in the context of covid 19
Silvia Tuttner S Tuttner 1 , P Holler 1 , F Amort 1 1 Health-and Tourismmanagement, Universitiy of Applied Sciences -JOANNEUM, Bad Gleichenberg, Austria Contact: silvia.tuttner@gmail.com In times of a pandemic, regular physical activity is recommended as protection against the additional stressors caused by a significantly changed daily routine and, above all, severe restrictions in social life. Within this context, promoting active mobility is a meaningful approach to improving the health of the population. The project 'MOVEluencer' is a physical activity promotion project following a multidimensional and participatory approach. It has been running since July 2021 in six small rural communities in Styria, a province of Austria (average: 2262 residents). These communities were selected based on inequality factors related to health and physical activity. The promotion of active mobility is at the heart of the project. The main target groups include children and adolescents, their parents, as well as older adults. The aim of the analysis phase was to identify infrastructural resources that are favorable to a physically active lifestyle through a photo contest. A total of 268 photos were sent in by 67 people (43% female). In spring 2022, 'movement events' were implemented to raise awareness in terms of active mobility among the population. These events were supplemented by the offer of fitness tests and approximately 265 persons (age: 10 to 84 years) participated. As a follow-on activity, 4 to 5 'walking buddies' will be trained in each community and they will subsequently offer regular walking meetings. In the 3rd project phase, specific physical activity programs will be developed and implemented together with the target groups of the project. Aspects for the sustainable anchoring of physical activity promotion are considered in each project phase. It has been shown that awareness of the health benefits of active mobility in rural areas is rather low. Therefore, improving lifestyle and infrastructural conditions as well as measures to promote physical literacy are important. Key messages: Awarenes among the population regarding the health benefits of active mobility is low in rural areas. Social media campaigns to promote physical activity are successful in all age groups.