
Contents
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Transitional Films of 1957 Transitional Films of 1957
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The Rock Churro The Rock Churro
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Notes Notes
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Bibliography Bibliography
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1 I Know It’s Only Rock and Roll, but I Like It: Popular Music and the Advent of the Churro
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Published:February 2022
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Abstract
This chapter explores the emergence of rock cinema in Mexico. The first section considers how rock and roll came to Mexico and the changes that it signified for the national film industry. As rock music grew in popularity with middle- and upper-class audiences, films depicting new dance trends, fashion, and music displaced traditional folkloric musicals and offered Mexican youth an alternative to the rigid nationalist imagination. The second section considers how rock films became promotional vehicles for emerging, homegrown musical talent. There I will argue that, throughout the 1960s, domestic film studios produced large numbers of low-budget boilerplate rock films—or churros—in order to draw in large crowds of younger spectators. Notwithstanding the slapstick gags, banal wordplay, and stock caricatures present in nearly every one of these films, 1960s rock churros played an important role in promoting local musical talent and instructing adolescent audiences in the latest foreign dance trends. By the same token, they also became vehicles for criticizing and undermining the subversive countercultural gesture
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