
Contents
Part front matter for Part II The Politics of Media Pluralism
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Published:February 2013
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This part shifts focus from theoretical debates on pluralism and the public sphere to the actual uses and definitions of media pluralism in contemporary media policy practice and research. So far I have argued that the value of media pluralism as a policy objective derives from explicit and implicit assumptions about the nature of a democratic public sphere. Instead of being premised on some coherent ideology or theory, however, concepts and principles often guide policy debates in a more mundane way, in the form of background assumptions and discursive frames. The purpose in this part is to examine the variety of ways in which the concept of media pluralism is employed in contemporary media policy debates and to analyze the normative assumptions and political rationalities in which different uses are grounded.
Chapters 4 and 5 deal with existing definitions of media pluralism and diversity in contemporary media (policy) research. Based on the substantial literature around these notions, Chapter 4 first illustrates and problematizes the dominant ways in which these concepts have been used and interpreted. Chapter 5 then proceeds to recent technological changes and their impact on debates about media pluralism. After reviewing different arguments about the present “communicative abundance” and its implications for the debate on media pluralism, I argue that technological changes have only amplified the need for a more holistic conception of media pluralism that is concerned not only with measuring media content or market structures, but with the distribution of communicative power in a broader sense.
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