
Contents
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Globalization in India Globalization in India
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Data Sources Data Sources
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Non-elite Middle-class Indians’ Encounter with Globalization Non-elite Middle-class Indians’ Encounter with Globalization
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Cultural Globalization in Dehra Dun Cultural Globalization in Dehra Dun
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Attachment to Existing Family Arrangements Attachment to Existing Family Arrangements
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Resistance to Gender Challenges in Global Media Resistance to Gender Challenges in Global Media
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Intensifying the Association of Maleness with Aggression Intensifying the Association of Maleness with Aggression
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Foreign Pornography Foreign Pornography
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Changing Body Ideals for Men and Women Changing Body Ideals for Men and Women
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Women’s Resistance to the Global Gender Order Women’s Resistance to the Global Gender Order
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Conclusion Conclusion
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Notes Notes
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7 Globalizing Gender Culture: Transnational Cultural Flows and the Intensification of Male Dominance in India
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Published:August 2008
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Abstract
This chapter analyzes the effects of transnational media flows on Indian men. While Indians of diverse classes began enjoying new foreign media and were attracted to cosmopolitan fashion and consumption, the celebration of love and women's freedom of movement in global media did not lead many Indian men to consider new gender and family arrangements. Rather, most Indian men were instead attracted to transnational media that celebrated male violence, offered new pornographic images that intensified women's objectification, or trumpeted new body ideals that highlighted male strength and female vulnerability. While some scholars suggested that cultural globalization might introduce new imaginations that would improve the status of women around the world, it has often merely provided Indian men with additional cultural resources, which they layer on top of existing meanings, to strengthen existing gender privilege.
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