With the emergence of the Internet as a significant news medium in the late 1990s, a renewed interest in research on media credibility has developed. Most of the studies made comparisons between TV, newspapers, and online in terms of the public’s credibility in these media (Kim, Weaver, & Willnat, 2000; Flanagin & Metzger, 2000; Johnson & Kaye, 1998; Schweiger, 2000). However, little is known about the—possibly different—determinants of credibility of old and new media, and how credibility of single media affects an overall notion of media credibility.

...

This study attempts to define some determinants of overall and specific media credibility in South Korea in the Internet age. It holds that there are two dimensions in the concept of credibility as it was measured in earlier research. This study then adapts items from earlier credibility studies to the Korean context and uses them to determine the...

Article PDF first page preview

Article PDF first page preview
Article PDF first page preview
You do not currently have access to this article.