
Published online:
17 September 2020
Published in print:
01 February 2020
Online ISBN:
9780252051999
Print ISBN:
9780252043116
Contents
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From the Margins to the Mainstream From the Margins to the Mainstream
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Black History Inc. Black History Inc.
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Celebrating a Shared Past Celebrating a Shared Past
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Old Illusions, New Souths, and the Black Revolution Old Illusions, New Souths, and the Black Revolution
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We Can Seize the Opportunity We Can Seize the Opportunity
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An Affront to Truth and Freedom An Affront to Truth and Freedom
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Chapter
5 We Can Seize the Opportunity
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Pages
91–112
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Published:February 2020
Cite
West, E. James, 'We Can Seize the Opportunity', Ebony Magazine and Lerone Bennett Jr. Popular Black History in Postwar America (Champaign, IL , 2020; online edn, Illinois Scholarship Online, 17 Sept. 2020), https://doi.org/10.5622/illinois/9780252043116.003.0006, accessed 30 Apr. 2025.
Abstract
This chapter charts Ebony’s initial response to the ‘mainstreaming’ of black history in American popular and political culture during the 1970s, focused around the magazine’s discussion of, and engagement with, the American Bicentennial in 1976. As a whole, Ebony’s coverage of the Bicentennial reflected a shift away from a more activist-oriented depiction of black history and an embrace of less political and more commemorative editorial perspective. Yet even as this shift occurred, Bennett pushed for a rejection of the Bicentennial as an ‘affront to truth and freedom.’
Keywords:
Bicentennial, Class Politics, Black Community, Ebony, Black History, Black Press, Popular Memory
Subject
African American History
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