
Contents
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Political Economy of Media and Populism Political Economy of Media and Populism
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Right-Wing Populism after 1989 Right-Wing Populism after 1989
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Neoliberalism and the Retreat of the Left Neoliberalism and the Retreat of the Left
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Left-Wing Mimicry and Racism in Right-Wing Populist Discourse Left-Wing Mimicry and Racism in Right-Wing Populist Discourse
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Outline of the Book Outline of the Book
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Sources and Methods Sources and Methods
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Cite
Abstract
The introduction presents an overview of the Bulgarian right-wing populist parties, describes their close relationship with media, and situates them within the global rise of populism. The broader context of neoliberal hegemony and the traditional left-wing parties’ failure to counter it is one of the most persuasive explanations for the appeal of populism. The introduction discusses the applicability of this narrative to Bulgaria, while it also emphasizes the centrality of racism to the East European Far Right. This conceptual section ends with an outline of how a political economy approach to media enhances our understanding of populism. The introduction concludes with a methodology section that describes the archival research, the ethnographic visits to Bulgarian media outlets, and the selection of media professionals interviewed for this book.
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