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Impact Factor
5 year Impact Factor

Darren Dahl
Eileen Fischer
Gita Johar
Vicki Morwitz

About the journal

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior …

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Tutorials in Consumer Research is a new initiative from JCR aimed at providing valuable how-to information for potential authors. Written by topic experts, these tutorials address conceptual and methodological aspects of research, offering guidance on how to execute top-notch research that can be both meaningful and impactful.

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JCR Research Curations

JCR Research Curations are free virtual collections of JCR articles selected to highlight an important consumer research topic. Articles are curated by domain experts who identify links between JCR articles and assemble subject-related collections. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper understanding of key consumer research topics.

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Award-Winning Articles

Read our award-winning articles, including the Best Article Award winner as chosen by the members of the JCR Policy Board after receiving nominations from the Editorial Review Board. JCR also awards the Robert Ferber Award and Robert Ferber Honorable Mention. The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research.

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Media Mentions

Which Journal of Consumer Research articles are receiving significant attention online? Access a number of the most influential articles that appeared in news outlets such as The Boston Globe, The Atlantic, and Fast Company.

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Developing countries Initiative

Developing countries Initiative

Your institution could be eligible to free or deeply discounted online access to Journal of Consumer Research through the Oxford Developing Countries Initiative.

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