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© JOURNAL OF CONSUMER RESEARCH
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Comparing Derived Importance Weights Across Attributes
Get accessJournal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 471–474, https://doi.org/10.1086/208890
Published:
01 March 1982
Received:
01 December 1980
Revision received:
01 July 1981
Published:
01 March 1982
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