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Tutorials in Consumer Research

"Tutorials in Consumer Research" is a new initiative from JCR aimed at providing valuable how-to information for potential authors. Written by topic experts, these tutorials address conceptual and methodological aspects of research, offering guidance on how to execute top-notch research that can be both meaningful and impactful.

Read the JCR editors' full description of this initiative: Tutorials in Consumer Research

Published Tutorials

Field Guide for the Review Process: Writing and Responding to Peer Reviews
Rajesh Bagchi, Lauren Block, Rebecca W. Hamilton, Julie L. Ozanne
DOI: 10.1093/jcr/ucw066 First published online: 4 November 2016

Process Theorization in Cultural Consumer Research
Markus Giesler, Craig J. Thompson
DOI: 10.1093/jcr/ucw047 First published online: 22 August 2016

Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research
Chris Janiszewski, Aparna A. Labroo, Derek D. Rucker
DOI: 10.1093/jcr/ucw023 First published online: 13 July 2016

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