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Proton therapy has generated much excitement among physicians and patients. During the period from 2006 to 2009, the number of prostate cancer patients treated with protons nearly doubled ( 1 ) and use continues to rise. There are 11 operational proton facilities in the United States, opening at a rate of more than 1 per year over the past 6 years. Why is everyone so excited? There are at least three reasons. Two are clear, and one is complex.

First, protons are a new technology. Although, proton therapy has been around for more than 20 years, it is viewed as a new or advanced technology. Everyone in the United States wants new; it sells both breakfast cereal and therapies.

The second reason is reimbursement: The current method of reimbursement by Centers for Medicare & Medicaid Services (CMS) is based on cost and not effectiveness. Prostate cancer proton treatment is delivered quickly because it uses just a few beams (high throughput) and there are many men with prostate cancer (high volume). High reimbursement per case × High throughput × High volume = High profit.

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