Rumor as Communication: A Contextualist Approach

Rosnow, Ralph L.

doi:10.1111/j.1460-2466.1988.tb02033.x

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Rumor as Communication: A Contextualist Approach

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Abstract

A consideration of rumor as “a process of explanation” reviews and integrates a range of findings on bow four conditions—personal anxiety, general uncertainly, credulity, and topical importance—affect and may even predict rumor generation and transmission.

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Rumor as Communication: A Contextualist Approach

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