Debate Viewing as Mediator and Partisan Reinforcement in the Relationship Between News Use and Vote Choice

Holbert, R. Lance

doi:10.1111/j.1460-2466.2005.tb02660.x

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Debate Viewing as Mediator and Partisan Reinforcement in the Relationship Between News Use and Vote Choice

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Abstract

This study posits that debate viewing is a mediator between news use and vote choice, and that party identification is a moderator in the relationship between debate viewing and vote choice. A series of OLS regression equations, first tested using 2000 ANES data, revealed that debate viewing initially serves as a mediator between television news viewing and vote choice for the general voting population. However, party identification is a moderator in the relationship between debate viewing and vote choice. More specifically, debate viewing acts as partisan reinforcement for Democratic and Republican voters. These results replicate using 1996 ANES data.

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Debate Viewing as Mediator and Partisan Reinforcement in the Relationship Between News Use and Vote Choice

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Debate Viewing as Mediator and Partisan Reinforcement in the Relationship Between News Use and Vote Choice

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