Article-level metrics from Oxford University Press
Researchers, funders and institutions are increasingly concerned about the impact and return-on-investment of their work. Article-level metrics are designed to help authors assess this by providing a better understanding of the reach of an article or published research, and the attention it is receiving online.
Oxford University Press now provides access to the number of online views of each article, the number of citations to each article, and the Altmetric score of each article. These metrics can be accessed by clicking on the ‘View Metrics’ link on each article web page.
Article usage data
Article usage data
The ‘Total Views’ metric indicates the number of times an article has been viewed on the Oxford Academic Platform in the time period shown. This metric is the sum of ‘Pageviews’ which are views of the full-text web page version, and ‘PDF Downloads’ which are views of the full-text PDF version.
Note that ‘Total Views’ can be inflated by non-human agents. ‘Total Views’ can likewise be increased by multiple views from the same user.
The ‘Citations’ metric is the number of citations attributed to the article in the ‘Web of Science Core Collection’ database. Clicking the link will take you to a list of citing articles on the external Web of Science website.
The traditional methods of counting citations and downloads to measure impact misses much, not least the reception to published research amongst wider society. As a result, there has been a desire in the scholarly community to gain a better understanding of the reach and attention a paper receives beyond the academic sphere.
‘Altmetrics’, or alternative metrics, have evolved to help answer those questions by tracking and collating mentions and shares of academic research papers and other outputs (such as datasets) across traditional and social media outlets, blogs, public policy documents, post-publication peer-review forums and online reference managers.
Altmetric data is available across all articles published on the Oxford Journals platform. Visitors to the site can click on the Altmetric donut to see a detailed breakdown of the online engagement an individual article has received to date, outside of traditional biblometrics.
Altmetric LLP, who provide the data, collect article level metrics and the online conversations around research papers by tracking a selection of online indicators (both scholarly and non-scholarly) to give a measurement of digital impact and reach. ‘Mentions’ that contain links to any version of the same paper are picked up, and collated. The result is the Altmetric score.
The Altmetric score
The score is a quantitative measure of the attention that a scholarly article has received, and is displayed in the centre of the donut icon. The score is derived from three main factors:
- Volume: the score for an article rises as more people mention it.
- Sources: each category of mention contributes a different base amount to the final score.
- Authors: how often the author of each mention talks about scholarly articles influences the contribution of the mention.
The resulting score is displayed as a ‘donut’. The different coloured bands in the ring-shaped donut icon represent the various sources the article has mentions from – blue for twitter, yellow for blogs, red for mainstream media sources, and so on. For a more detailed breakdown of results, showing all mentions and analytics from across Twitter, the blogosphere, mainstream media outlets, Facebook, and Google+, simply click the ‘See more details’ link below the donut. By doing so users will be able to:
See the attention that each article is receiving from non-traditional sources, including;
- mainstream and social media
- published policy documents
- online reference managers
- post-publication peer-review forums
- Explore the conversations surrounding the content
- Identify recent papers your peers think are interesting
Online demographics are also available via this link, so users can see which parts of the world mentions are coming from.
Altmetric for authors
Altmetrics can be useful to researchers who are keen to build their online presence, demonstrate the broader impacts of their work, and increase their chances of receiving grant funding. To make the most of the data around your articles you might like to:
- Use the Altmetric details page to identify coverage and wider dissemination of your research that you can evidence in CVs or funding applications.
- See who is talking about your research - identify potential new collaborators and build relationships with key influencers.
- Monitor other research in your field, and know how it has been received amongst a broader audience.
- Manage your online reputation – respond to commentary about your work and actively engage with the conversation.
Additionally, you might wish to:
- Sign up for Altmetric email alerts: You can sign up to be notified when an article receives a new mention online (don't worry – you'll only get one email a day, no matter how many mentions it gets in that day). Simply visit the Altmetric page linked from ‘Show more details’ to do so.
- Improve your Altmetric score: Read this Altmetric blog article for some ideas and tips: http://www.altmetric.com/blog/tips-and-tricks-how-to-promote-your-research-successfully-online/
- Add your Altmetric score to your own website: You can display your article’s Altmetric score on your personal website or blog, or on your departmental or society webpages, by following these instructions: https://www.altmetric.com/badges.php