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2 Investing, Exploiting, Saturating
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Published:October 2016
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Abstract
This chapter details the various partnerships and business ventures Levine entered into in the immediate postwar era. He learned how to capitalize on current events at this time, with varying degrees of success. He sought to take advantage of the public’s feelings at the end of the Second World War by investing in the nostalgic film compilation Gaslight Follies and by producing a documentary based on the expeditions of the famous explorer Admiral Byrd. Levine also developed as a film distributor and promoter with arthouse, exploitation, and teen films, which he distributed in New England. This chapter also investigates Levine’s experiences with drive-in cinemas and saturation openings—two things that would help to define his early career and pedigree as a showman. The chapter demonstrates how his eye for an opportunity and gambler’s approach to investing helped to shape his career as a showman and promoter.
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