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X-essence X-essence
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Image → subject Image → subject
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Image ◊ X Image ◊ X
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X ⊂ image X ⊂ image
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Quod without quid Quod without quid
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X ◊ sovereignty (imperative form) X ◊ sovereignty (imperative form)
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Brand Image Brand Image
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Image sovereignty (abject form) Image sovereignty (abject form)
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X-essence of supercapitalism X-essence of supercapitalism
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Notes Notes
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Cite
Abstract
For gangsta rappers, referring only to the experience of everyday life in the ‘hood is illusory, since the records also provide the point of mediation between minority and ajority cultures. Gangsta, particularly in the form of NWA, Easy E, Ice Cube, Dr. Dre and Snoop Doggy Dogg provides a commentary on the absence of a relation between these cultures, the fact that white and black are ‘enemies by nature’ (Chang, 2005: 337). At the same time, the gangsta commentary continually brings the status of its own speech into question: ‘Why do I call myself “nigga”, you ask me? / Because my mouth is so muthafucking nasty / Bitch this, bitch that / Nigga this, nigga that / In the meanwhile my pockets are gettin fat / Gettin paid to say this shit here / Makin more in a week than a doctor makes in a year’ (NWA, ‘Niggaz 4 Life’, 1991). Snoop’s million-dollarselling album Doggystyle (1993), which comments extensively on the successful gangsta’s life of conspicuous consumption, opens with the suggestion that its listeners get their ‘pooper scooper’ ready because the Dogg’s about to start talking shit. The (in-)authenticity of gangsta rap, therefore, resides not in its ostensible meaning or reference, but in the power of its performance and its effects, particularly its effects on dominant white culture and the suburban mass audience.
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