
Published online:
24 August 2015
Published in print:
01 August 2012
Online ISBN:
9781452946818
Print ISBN:
9780816670048
Contents
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Constraining Financial Contagion Constraining Financial Contagion
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Potentializing Small Worlds of Infection Potentializing Small Worlds of Infection
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Two Kinds of Desire Two Kinds of Desire
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A Question Concerning Accidents A Question Concerning Accidents
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The Networkability of the Desire-Event: What Can a Virus Do? The Networkability of the Desire-Event: What Can a Virus Do?
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Toward a Political Economy of Contagion and Repetition Toward a Political Economy of Contagion and Repetition
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Conclusion Conclusion
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Chapter
3 What Diagram? Towarda Political Economy of Desire and Contagion
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Published:August 2012
Cite
Sampson, Tony D., 'What Diagram? Towarda Political Economy of Desire and Contagion', Virality: Contagion Theory in the Age of Networks (Minneapolis, MN , 2012; online edn, Minnesota Scholarship Online, 24 Aug. 2015), https://doi.org/10.5749/minnesota/9780816670048.003.0004, accessed 23 Apr. 2025.
Abstract
This chapter addresses the question of “What spreads on a network?” by discussing appropriate diagrams that grasp Gabriel Tarde’s social epidemiology. It describes the network as the universal diagram of social power, in which the force of relation is understood in terms of epidemics and contagions represented by network graphs. Through examples of financial contagion and viral marketing, the chapter also sketches a topological diagram that can express the shock accidents and events of the epidemic that exceed the nodes and edges of the network.
Keywords:
Gabriel Tarde, social epidemiology, social power, epidemics, contagions, network graphs, financial contagion, viral marketing, topological diagram
Subject
Philosophy
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