
Contents
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Worlds Without End? Worlds Without End?
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The Flickering Light The Flickering Light
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Multigenerational Viewing Multigenerational Viewing
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The Cultural Significance of Soaps The Cultural Significance of Soaps
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Masculine, Feminine, and Hybrid Television Masculine, Feminine, and Hybrid Television
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Soaps, “Stripped” Television, and Rapid-Succession Viewing Soaps, “Stripped” Television, and Rapid-Succession Viewing
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The Uniqueness of Soaps The Uniqueness of Soaps
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Decades of Speaking About Soaps Decades of Speaking About Soaps
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The Soap Opera World Keeps Turning The Soap Opera World Keeps Turning
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Three Areas of Opportunity Three Areas of Opportunity
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Capitalizing on History Capitalizing on History
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Experimenting with Production and Distribution Experimenting with Production and Distribution
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Learning from Diverse Audiences Learning from Diverse Audiences
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A New Kind of Anthology A New Kind of Anthology
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Notes Notes
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Introduction: The Crisis of Daytime Drama and What It Means for the Future of Television
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Published:November 2010
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Abstract
This introductory chapter provides an overview of the main themes covered in this book. Daytime soap operas are currently struggling with declining ratings as well as uncertainty over who is actually watching, how to attract and retain new viewers while not losing long-term fans, and how best to capitalize on the deep histories of narratives that have been airing for decades. Indeed, soaps are facing many questions that trouble all television production today as it transitions from broadcast to digital media. The chapter discusses the reason why the soap genre warrants consideration; the cultural significance of soaps; different viewer reception and interaction stimulated by serial primetime shows and daytime dramas; and principles that distinguish daytime soaps from other television genres and storytelling forms.
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