
Anne Sigismund Huff (ed.)
et al.
Published online:
22 August 2013
Published in print:
25 January 2013
Online ISBN:
9780262312455
Print ISBN:
9780262018494
Contents
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Introduction Introduction
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Structuring Customer Co-Creation Structuring Customer Co-Creation
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Two Dyadic (Individual) Based Co-creation Methods: Idea Contests and Co-design Toolkits Two Dyadic (Individual) Based Co-creation Methods: Idea Contests and Co-design Toolkits
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Two Network (Community) Based Co-creation Methods: Discussion Forums and Social Product Development Two Network (Community) Based Co-creation Methods: Discussion Forums and Social Product Development
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Conclusion: Next Tasks for Co-Creation Conclusion: Next Tasks for Co-Creation
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Idea for Innovative Leaders: Recognize the Power of NIH (Not Invented Here) Idea for Innovative Leaders: Recognize the Power of NIH (Not Invented Here)
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References and Further Reading References and Further Reading
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Cite
Piller, Frank, and Christoph Ihl, 'Co-creation with Customers', in Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald (eds), Leading Open Innovation (Cambridge, MA , 2013; online edn, MIT Press Scholarship Online, 22 Aug. 2013), https://doi.org/10.7551/mitpress/9780262018494.003.0172, accessed 24 Apr. 2025.
Abstract
This chapter examines the tools available for companies that want to involve customers in open innovation initiatives. It explains that leaders must be able to identify suitable targets for co-creation and understand how to integrate co-creation with organizational processes. It discusses a proposed framework for structuring customer co-creation and provides examples from different companies including Fujitsu Computers, Emporia Telecom, and Muji. This chapter also considers the potential problems and organizational barriers in getting customers involved with such processes as product design, production, and marketing.
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