The Absorption Rate of Ideas

GALLUP, GEORGE

doi:10.1086/266568

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The Absorption Rate of Ideas

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Abstract

This article is based on the author's Presidential Address given before the 1955 meeting of the American Association for Public Opinion Research. Dr. Gallup relates some ideas in public opinion sampling, education, and political science to his absorption rate concept.

The author is President of the American Institute of Public Opinion.

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The Absorption Rate of Ideas

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The Absorption Rate of Ideas

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