Measuring The Effects of Television: A Description of Method

Abstract

This paper was read at the 1956 Annual General Meeting of the British Psychological Society. It is a description of several techniques which were developed for the measurement of television's effects upon viewers' initiative and interests. One of them is a technique for the isolation of genuine effects from purely extraneous changes. Another has to do with the making of devices which can provide accurate measurements of variables which are essentially multi-dimensional in character.