THE USE OF INFORMATION SOURCES BY INFLUENTIALS IN THE ADOPTION PROCESS

MASON, ROBERT

doi:10.1086/267188

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THE USE OF INFORMATION SOURCES BY INFLUENTIALS IN THE ADOPTION PROCESS

ROBERT MASON

†

† The author is Associate Professor of Journalism,

Oregon State University. Valuable advice by Dr. Richard F. Carter, Department of Communication, Stanford University

concerning the preparation of this paper is acknowledged

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ROBERT MASON

Public Opinion Quarterly, Volume 27, Issue 3, 1 January 1963, Pages 455–466, https://doi.org/10.1086/267188

Published:

01 January 1963

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