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George F. Bishop, The Effect of Education on Ideological Consistency, Public Opinion Quarterly, Volume 40, Issue 3, Fall 1976, Pages 337–348, https://doi.org/10.1086/268310
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Abstract
Using data from the 1964, 1968, and 1972 American national election studies, this report raises serious questions about the validity of the “salience-of-politics” hypothesis that has been invoked to account for the dramatic growth of mass ideological consistency since the late 1950s. A reconceptualization of the consistency construct along liberal-conservative lines and a more refined analysis of the effect of education suggests that the rising level of educational attainment in the mass public may be the major factor explaining long-term trends in the structure of American political ideology.
