Some Things That Concern Me

ROPER, BURNS W.

doi:10.1086/268791

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Some Things That Concern Me

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Abstract

To improve the craft of opinion research the author makes these recommendations: (1) emphasize the “art” side of opinion research, (2) avoid establishing strict standards of performance, (3) push for more disclosure than the present code calls for, and (4) substitute question wording for sampling error statement in public release of poll results.

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Some Things That Concern Me

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Some Things That Concern Me

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