stanley presser, Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland, University of Maryland, 4121 Art-Sociology Building, College Park, MD 20742, USA.
yangyang ‘Angela’ yuan, Analytic Consultant, Epsilon, 601 Edgewater Drive, Wakefield, MA 01880, USA. Angela was a survey methodologist at Westat when this research was done. We thank the students of the 2004 JPSM Practicum for their participation in this research, the Bureau of Labor Statistics, the Census Bureau, Westat and Survey Sampling International, (especially Linda Piekarski) for contributions that made the research possible, and Charlotte Steeh for advice and encouragement.
J. Michael Brick, Pat D. Brick, Sarah Dipko, Stanley Presser, Clyde Tucker, Yangyang Yuan; Cell Phone Survey Feasibility in The U.S.: Sampling and Calling Cell Numbers Versus Landline Numbers. Public Opin Q 2007; 71 (1): 23-39. doi: 10.1093/poq/nfl040
In 2004, we conducted a nationwide dual frame survey of landline and cell phone numbers to evaluate the feasibility of including cell phone numbers in a random digit dial telephone survey. Households with both landline and cell phones were eligible for selection in both samples. This article describes our design and data collection methods; compares the results from the two samples (with an emphasis on operational characteristics); and presents the outcomes of two experimental manipulations designed to improve the cell phone response rate.