Some books about web surveys address the question of how the web can be used to implement the kind of survey that in the past would have been done using some other mode. Examples are Tourangeau, Conrad, and Couper (2013) and Dillman, Smyth, and Christian (2014). The tacit or explicit assumption of these books is that readers want to collect data from a sample drawn from a defined population in order to create valid statistical descriptions of that population. Web Survey Methodology is a different kind of book.

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This book comes close to taking as its province all the ways the web can be used to gather information. I believe the first mention of a general population survey is on page 27....

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