
Contents
-
-
-
-
-
-
-
-
-
-
The Myth of Monetization The Myth of Monetization
-
The Dynamics of Digital News Audience The Dynamics of Digital News Audience
-
False Solutions False Solutions
-
The Problem with Paywalls The Problem with Paywalls
-
The Open Web The Open Web
-
Philanthropy, Nonprofit News, and Government Subsidies Philanthropy, Nonprofit News, and Government Subsidies
-
Tablet and Mobile Devices Tablet and Mobile Devices
-
A “Pivot to Video” A “Pivot to Video”
-
-
Digital Audiences and Stickiness: What Works? Digital Audiences and Stickiness: What Works?
-
The Infrastructure of Growth The Infrastructure of Growth
-
Costs Costs
-
Cooperation Cooperation
-
The Last, Best Hope The Last, Best Hope
-
-
-
-
Cite
Abstract
Publishers, technology leaders, academics, and policymakers have proposed a broad and contradictory set of “solutions” to the local news crisis. This chapter argues that preserving local journalism is mostly about helping newspapers make the transition to the digital age. It shows that a dynamic perspective on web traffic leaves room for both hope and skepticism. On one hand, the traffic models suggest that the biggest problems facing local papers are both different and more severe than is generally acknowledged. On the other hand, they suggest concrete ways to increase traffic, and metrics to judge whether changes are working. Dynamic models of web traffic let news organizations move beyond vague calls for “innovation” and “experimentation,” while actually providing metrics for success. From here, the chapter argues that a compounded audience is the most powerful force on the Internet. The success of local news in the digital age depends on this compounding process, on measuring stickiness and optimizing for it.
Sign in
Personal account
- Sign in with email/username & password
- Get email alerts
- Save searches
- Purchase content
- Activate your purchase/trial code
- Add your ORCID iD
Purchase
Our books are available by subscription or purchase to libraries and institutions.
Purchasing informationMonth: | Total Views: |
---|---|
March 2023 | 2 |
April 2023 | 1 |
June 2023 | 2 |
August 2024 | 1 |
February 2025 | 2 |
Get help with access
Institutional access
Access to content on Oxford Academic is often provided through institutional subscriptions and purchases. If you are a member of an institution with an active account, you may be able to access content in one of the following ways:
IP based access
Typically, access is provided across an institutional network to a range of IP addresses. This authentication occurs automatically, and it is not possible to sign out of an IP authenticated account.
Sign in through your institution
Choose this option to get remote access when outside your institution. Shibboleth/Open Athens technology is used to provide single sign-on between your institution’s website and Oxford Academic.
If your institution is not listed or you cannot sign in to your institution’s website, please contact your librarian or administrator.
Sign in with a library card
Enter your library card number to sign in. If you cannot sign in, please contact your librarian.
Society Members
Society member access to a journal is achieved in one of the following ways:
Sign in through society site
Many societies offer single sign-on between the society website and Oxford Academic. If you see ‘Sign in through society site’ in the sign in pane within a journal:
If you do not have a society account or have forgotten your username or password, please contact your society.
Sign in using a personal account
Some societies use Oxford Academic personal accounts to provide access to their members. See below.
Personal account
A personal account can be used to get email alerts, save searches, purchase content, and activate subscriptions.
Some societies use Oxford Academic personal accounts to provide access to their members.
Viewing your signed in accounts
Click the account icon in the top right to:
Signed in but can't access content
Oxford Academic is home to a wide variety of products. The institutional subscription may not cover the content that you are trying to access. If you believe you should have access to that content, please contact your librarian.
Institutional account management
For librarians and administrators, your personal account also provides access to institutional account management. Here you will find options to view and activate subscriptions, manage institutional settings and access options, access usage statistics, and more.