Table IV.

Video themes of TikTok COVID-19 videos (N = 331)

CategoriesOperational definitionsIntercoder reliabilityExamplesn (%)
Anti-stigma/anti-rumorA video that opposes COVID-19 related discriminations, hate crimes, racism, stigmas, rumors and misinformation.0.98

https://vm.tiktok.com/cxeFCb/

https://vm.tiktok.com/cxhMtJ/

40 (12.08)
Disease knowledgeA video that presents the symptoms, transmission methods, statistics, severity, susceptibility and any other information about COVID-19.0.97

https://vm.tiktok.com/cH5KYR

https://vm.tiktok.com/cHygND/

43 (12.99)
EncouragementA video that motivates and inspires viewers, eases their negative feelings, provides tips for bettering mental health or provides people with support, confidence or hope.0.91

https://vm.tiktok.com/vxL9ac/

https://vm.tiktok.com/c9wsqx/

51 (15.41)
Personal precautionA video that focuses on the precaution measures taken by individuals to prevent COVID-19.0.94

https://vm.tiktok.com/vxRH6s/

https://vm.tiktok.com/cHhm83/

112 (33.84)
RecognitionA video that acknowledges and thanks the contributions of health professionals and essential workers during the COVID-19 crisis.0.92

https://vm.tiktok.com/vxjC3u/

https://vm.tiktok.com/cx4j9s/

27 (8.16)
Societal crisis managementA video that shows how the society prevents and manages the COVID-19 crisis through regulations, research and technologies.0.94

https://vm.tiktok.com/cxqaQc/

https://vm.tiktok.com/cxqquN/

31 (9.37)
Work reportA video presents an agency’s goals and duties, achievements, on-going efforts and plans to help manage the COVID-19 crisis.0.96

https://vm.tiktok.com/v9cgQR/

https://vm.tiktok.com/cxeNFo/

27 (8.16)
CategoriesOperational definitionsIntercoder reliabilityExamplesn (%)
Anti-stigma/anti-rumorA video that opposes COVID-19 related discriminations, hate crimes, racism, stigmas, rumors and misinformation.0.98

https://vm.tiktok.com/cxeFCb/

https://vm.tiktok.com/cxhMtJ/

40 (12.08)
Disease knowledgeA video that presents the symptoms, transmission methods, statistics, severity, susceptibility and any other information about COVID-19.0.97

https://vm.tiktok.com/cH5KYR

https://vm.tiktok.com/cHygND/

43 (12.99)
EncouragementA video that motivates and inspires viewers, eases their negative feelings, provides tips for bettering mental health or provides people with support, confidence or hope.0.91

https://vm.tiktok.com/vxL9ac/

https://vm.tiktok.com/c9wsqx/

51 (15.41)
Personal precautionA video that focuses on the precaution measures taken by individuals to prevent COVID-19.0.94

https://vm.tiktok.com/vxRH6s/

https://vm.tiktok.com/cHhm83/

112 (33.84)
RecognitionA video that acknowledges and thanks the contributions of health professionals and essential workers during the COVID-19 crisis.0.92

https://vm.tiktok.com/vxjC3u/

https://vm.tiktok.com/cx4j9s/

27 (8.16)
Societal crisis managementA video that shows how the society prevents and manages the COVID-19 crisis through regulations, research and technologies.0.94

https://vm.tiktok.com/cxqaQc/

https://vm.tiktok.com/cxqquN/

31 (9.37)
Work reportA video presents an agency’s goals and duties, achievements, on-going efforts and plans to help manage the COVID-19 crisis.0.96

https://vm.tiktok.com/v9cgQR/

https://vm.tiktok.com/cxeNFo/

27 (8.16)

The categories of video theme were mutually exclusive. A video was coded into one and only one video theme category. Intercoder reliability scores were Krippendorff’s Alphas.

Table IV.

Video themes of TikTok COVID-19 videos (N = 331)

CategoriesOperational definitionsIntercoder reliabilityExamplesn (%)
Anti-stigma/anti-rumorA video that opposes COVID-19 related discriminations, hate crimes, racism, stigmas, rumors and misinformation.0.98

https://vm.tiktok.com/cxeFCb/

https://vm.tiktok.com/cxhMtJ/

40 (12.08)
Disease knowledgeA video that presents the symptoms, transmission methods, statistics, severity, susceptibility and any other information about COVID-19.0.97

https://vm.tiktok.com/cH5KYR

https://vm.tiktok.com/cHygND/

43 (12.99)
EncouragementA video that motivates and inspires viewers, eases their negative feelings, provides tips for bettering mental health or provides people with support, confidence or hope.0.91

https://vm.tiktok.com/vxL9ac/

https://vm.tiktok.com/c9wsqx/

51 (15.41)
Personal precautionA video that focuses on the precaution measures taken by individuals to prevent COVID-19.0.94

https://vm.tiktok.com/vxRH6s/

https://vm.tiktok.com/cHhm83/

112 (33.84)
RecognitionA video that acknowledges and thanks the contributions of health professionals and essential workers during the COVID-19 crisis.0.92

https://vm.tiktok.com/vxjC3u/

https://vm.tiktok.com/cx4j9s/

27 (8.16)
Societal crisis managementA video that shows how the society prevents and manages the COVID-19 crisis through regulations, research and technologies.0.94

https://vm.tiktok.com/cxqaQc/

https://vm.tiktok.com/cxqquN/

31 (9.37)
Work reportA video presents an agency’s goals and duties, achievements, on-going efforts and plans to help manage the COVID-19 crisis.0.96

https://vm.tiktok.com/v9cgQR/

https://vm.tiktok.com/cxeNFo/

27 (8.16)
CategoriesOperational definitionsIntercoder reliabilityExamplesn (%)
Anti-stigma/anti-rumorA video that opposes COVID-19 related discriminations, hate crimes, racism, stigmas, rumors and misinformation.0.98

https://vm.tiktok.com/cxeFCb/

https://vm.tiktok.com/cxhMtJ/

40 (12.08)
Disease knowledgeA video that presents the symptoms, transmission methods, statistics, severity, susceptibility and any other information about COVID-19.0.97

https://vm.tiktok.com/cH5KYR

https://vm.tiktok.com/cHygND/

43 (12.99)
EncouragementA video that motivates and inspires viewers, eases their negative feelings, provides tips for bettering mental health or provides people with support, confidence or hope.0.91

https://vm.tiktok.com/vxL9ac/

https://vm.tiktok.com/c9wsqx/

51 (15.41)
Personal precautionA video that focuses on the precaution measures taken by individuals to prevent COVID-19.0.94

https://vm.tiktok.com/vxRH6s/

https://vm.tiktok.com/cHhm83/

112 (33.84)
RecognitionA video that acknowledges and thanks the contributions of health professionals and essential workers during the COVID-19 crisis.0.92

https://vm.tiktok.com/vxjC3u/

https://vm.tiktok.com/cx4j9s/

27 (8.16)
Societal crisis managementA video that shows how the society prevents and manages the COVID-19 crisis through regulations, research and technologies.0.94

https://vm.tiktok.com/cxqaQc/

https://vm.tiktok.com/cxqquN/

31 (9.37)
Work reportA video presents an agency’s goals and duties, achievements, on-going efforts and plans to help manage the COVID-19 crisis.0.96

https://vm.tiktok.com/v9cgQR/

https://vm.tiktok.com/cxeNFo/

27 (8.16)

The categories of video theme were mutually exclusive. A video was coded into one and only one video theme category. Intercoder reliability scores were Krippendorff’s Alphas.

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